Google is reportedly co-operating with Ireland’s data regulator in its investigation.

The outlet also reported that a Google spokesperson had said: “We do not serve personalised ads or send bid requests to bidders without user consent.” Analysts found they had been shared with multiple advertising companies to boost the effectiveness of targeted advertising. They recruited “hundreds of people” to test Google over one month.įinancial Times states that investigation confirmed Google’s alleged ‘secret web page identifiers’ were indeed unique to each user. After one hour of browsing the web using Google Chrome, the report said that Ryan found six separate pages had sent his identifier to at least eight adtech companies.īrave then reportedly commissioned an adtech analyst to reproduce Ryan’s findings. That web page allegedly showed no content, but contained a “unique address” that linked directly to Ryan’s browsing activity. Brave is available as a fast, free, secure web browser for your mobile devices. Ryan’s evidence reportedly shows Google had “labelled him with an identifying tracker that it fed to third-party companies that logged on to a hidden web page.”

Brave browser tracking